Lets talk about it: digital media players get chatty

If the headlines from this week's digital news pickings have brought anything to our attention, it's the precedence of a powerful online voice. Whether it's coming from individual users or powerful corporations, making yourself heard has become of utmost importance. Keen to find out what the news on everyone's lips has been? You've come to the right place.

If you expect search to be an exceptionally rewarding experience then the latest initiative from Microsoft might be right up your street. The massive computer technology corporation has concocted a new search and reward scheme - whether this fresh offering will snag the imagination of searchers worldwide remains to be seen. But one thing is for sure, it isn't the only company trying to come up with new ways to rival top-dog Google - Ask has had a facelift in the hopes it will perk up its rankings.

But search giant Google, as usual, hasn't been lying quietly waiting for the competition to catch up. This week saw the doyenne of the search world revamping its blog service and getting lippy with a new audio addition to its online encyclopaedia: Google Knol.

On the other hand, Google allowed us to witness the troubles of another online enterprise: the public's response to Xbox Live's recent technical issues were plotted by Google Trends as eager gamers hoped to find the answers to a frustrating situation online. But the Mountian View giants also found themselves facing a sticky situation this week as more controversy surrounding the long debated advertising deal with Yahoo! erupted.

Consumer feedback is a powerful tool when it comes to digital marketing with user submitted reviews benefiting both businesses and consumers alike. Unsurprisingly, many savvy sites and organisations have picked up on the popularity of this service and this week saw Apple further refining its feedback policy so that reviews of iPhone applications can only be written by users who purchased the application in question.

YouTube has also been concerned with the reviewing process this week - the super successful video portal has taken its statistical examination a step further by enabling users to view in-depth analyses of the viewing patterns of individual videos as it boosts its YouTube Insight feature.

If there's one thing you can depend on in the ever changing online landscape, it's that you'll find plenty of digital insights here in the weekly bigmouthmedia newsletter. Read on to dicover the cream of the digital information crop.

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